Director of Marketing

Position Summary

Ball Morse Lowe PLLC is seeking a strategic, growth-oriented, and execution-focused Director of Marketing to lead the Firm’s marketing function across a growing multi-state, multi-site platform. This is a high-impact leadership role for a marketing executive who can shape strategy, elevate brand and market position, support attorney business development, and, above all, drive qualified lead generation with accountability to pipeline, intake quality, conversion, and revenue outcomes.

The ideal candidate brings executive presence, strong judgment, and the ability to translate Firm priorities into clear, measurable marketing initiatives. This leader must think like a true marketing executive, setting strategy, aligning stakeholders, and building scalable infrastructure, while also being comfortable rolling up their sleeves to drive execution in critical growth areas such as search, paid media, conversion rate optimization, referral generation, email/lifecycle marketing, and analytics.

 

Why Join Ball Morse Lowe PLLC

• Competitive Compensation: Competitive salary and performance-based bonus potential.

• Comprehensive Benefits: Full medical, dental, and vision insurance coverage; paid vacation and personal time off (PTO); and 401(k) plans with matching.

• Professional Growth: Opportunities for career advancement, mentorship, and professional development in a collegial, growth-oriented environment.

• Investment in Innovation: Join a Firm that is actively investing in AI, technology, and modern marketing infrastructure to strengthen performance, improve efficiency, and support scalable growth.

• Support for Marketing Success: This role offers the opportunity to build with leadership support, cross-functional partnership, and continued investment in the tools, resources, and initiatives needed to drive meaningful marketing and business development results.

• Culture: Enjoy a professional yet personable workplace that emphasizes team, integrity, gratitude, innovation, and growth.

 

Key Responsibilities

• Lead the Firm’s marketing and growth strategy, aligning brand, business development, and demand generation efforts to support revenue growth and lead generation goals.

• Build and execute annual marketing plans, budgets, campaigns, and performance dashboards tied to qualified leads, cost per lead, conversion by source, intake quality, and ROI.

• Strengthen the Firm’s brand positioning, messaging, and market visibility across offices, practices, industries, and channels.

• Partner with Firm leadership, attorneys, Intake, and corporate teams to support business development, referral growth, cross-selling, and client acquisition.

• Oversee digital marketing strategy, including website optimization, SEO/AEO, paid media, email nurture, content, social, directory presence, and conversion optimization.

• Develop scalable systems, workflows, and reporting that improve lead management visibility, marketing accountability, and handoff to Intake.

• Lead internal marketing staff and external vendors with clear expectations, disciplined execution, and measurable performance standards.

• Lead strategic planning for Firm events, sponsorships, speaking opportunities, and community-facing initiatives

• Serve as a trusted advisor to Firm leadership on market opportunities, competitive positioning, growth strategy, and marketing performance.

 

Competency Statements

The ideal candidate will demonstrate the ability to:

• Provide strategic leadership for Firm-wide marketing initiatives in alignment with organizational growth objectives, brand priorities, and qualified lead generation goals.

• Influence and collaborate effectively with attorneys, executive leadership, Intake, and corporate teams across multiple offices and markets.

• Exercise sound judgment, executive presence, and a high degree of discretion in handling sensitive or confidential matters.

• Deliver polished, persuasive, and audience-appropriate communications that strengthen the Firm’s brand, business development efforts, and conversion outcomes.

• Manage competing priorities with strong organizational discipline, responsiveness, and attention to detail in a fast-paced environment.

• Translate broad strategic direction into measurable plans, actionable initiatives, channel scorecards, and consistent execution.
• Build scalable systems, workflows, and accountability measures that support operational excellence, marketing effectiveness, and strong lead handoff to Intake.
• Advance attorney, practice, and Firm visibility through integrated marketing, referral, and communications strategies.
• Evaluate data, market trends, and performance metrics to inform decision-making, improve ROI, and increase lead quality and conversion performance.
• Lead internal teams and external partners with high standards for quality, timeliness, service, and measurable results.
• Operate effectively in a decentralized, relationship-driven, high-performance legal environment while balancing strategic leadership, brand stewardship, and hands-on growth execution.
  

 

Reasonable Accommodation Statement

To perform this job successfully, an individual must be able to perform each essential duty listed below satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

 

Supervisory Responsibility

This role carries supervisory responsibility for The Firm’s internal and external marketing resources and requires consistent cross-functional leadership across a multi-state and multi-site environment. The Director of Marketing will oversee internal marketing staff, direct the work of outside vendors and consultants, and coordinate with attorneys, division leaders, corporate teams, and other Firm stakeholders to ensure disciplined execution of The Firm’s marketing, business development, and lead generation priorities.

This position also requires close collaboration with The Firm’s Intake Division to support effective alignment between marketing strategy and intake operations, including lead handling, inquiry response processes, source tracking, lead qualification, and conversion-related workflow considerations.

 

Work Environment

This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

 

Physical Requirements

This is a sedentary role with the physical abilities below may be required.

 

Position Type and Expected Hours of Work

This is a full-time, salaried position with typical working hours Monday through Friday, 8:00 am through 5:00 pm. Hours and work shifts may change in accordance with business needs.

 

Required Job Qualifications, Experience, Education and Training

Education: Bachelor’s Degree in Marketing, Communications, Business, Public Relations, or a related field required.

Experience:

• Minimum of 7+ years of progressive marketing leadership experience, preferably in a law firm, professional services firm, or similarly sophisticated client-service environment.
• Demonstrated success leading strategic marketing, brand, communications, and business development support initiatives with measurable qualified lead generation results.
• Experience working directly with senior leaders, high-performing professionals, and multiple internal stakeholders across a complex organization.
• Broad command of modern marketing disciplines, with particularly strong hands-on expertise in one or two areas directly tied to lead generation performance, such as SEO/SEM, paid media, conversion rate optimization, email nurture, referral generation, or analytics.
• Experience managing teams, budgets, vendors, agencies, and competing priorities across multiple locations.
• Experience partnering with intake, sales, or client conversion functions to improve lead handling, source visibility, and conversion outcomes. Law firm or legal industry experience strongly preferred.

 

Skills

• Strong executive presence and sound professional judgment.
• Excellent writing, editing, and verbal communication skills.
• Strategic thinker with strong operational discipline and follow-through.
• Ability to influence in a partnership-driven environment.
• Strong project management, prioritization, and organizational skills.
• High level of discretion, professionalism, and responsiveness.
• Ability to balance competing demands and execute with consistency across a distributed organization.

 

Preferred Experience

• Multi-state or multi-office law firm experience.

• Experience supporting practice group marketing, attorney business development, and referral relationship development.
• Experience with CRM platforms, website CMS tools, email marketing systems, analytics tools, proposal automation tools, and marketing attribution/reporting platforms.
• Experience managing rankings, directory submissions, market recognition efforts, and content-driven demand generation campaigns.

 

Additional Eligibility Qualifications

Must be able to accomplish all duties with little to no assistance.

 

Compensation and Benefits

• Competitive Compensation: Compensation will be commensurate with experience.
• Comprehensive Benefits: Full medical, dental, and vision insurance coverage; paid vacation and personal time off (PTO); 401(K) plans with matching.

 

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

 

AAP/EEO Statement

Ball Morse Lowe PLLC is an Equal Employment Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by law